The Article I read was published this morning on Cnet news called "Intel, DreamWorks take 3D Graphics to Super bowl."
This article explained how Intel and DreamWorks Animation are collaborating on two 3D pieces for this weekends Super bowl commercials. One will be a 3D trailer of the animated movie "Monsters and Aliens," to premier in March 2009. The other will be a 3D commercial for PepsiCo's SoBE lifewater energy drink.
However, viewers will need 3D glasses to get the 3D effect of the commercials. Therefore, Intel has made 125 million of them that are free at stores like Target and Best Buy.
Stereoscopy, the formal name for 3D has always been a topic of interest to me. As a child, I loved to watch 3D movies especially when I was in Disneyland. This article made me glad to hear that DreamWorks and Intel are planning on producing 3D movies to be seen in theaters this year. 3D creates the classic "going to the movies" experience into something fun and exciting. I believe this is a smart decision the companies are making and will target children and their families at most, which is a great market to be involved in.
In the article it also said DreamWorks and Intel are updating their graphics software to Larabee which will increase what they can already do 20 times.
This is exciting for DreamWorks and I can’t wait to see the graphic designs they come up with using the high tech advanced system. According to the article, there will also be different filters used to create better reproducing color and precision.
