CarlyS Logo

Visual message: My visual aesthetic favors modernity and clean lines… but with a twist. This is one of the reasons I chose to work with simple, basic shapes and simple sans serif fonts for my identity system. The yin yang connotes balance, but I wanted to alter it slightly to make it my own. This is why I added the stars instead of the traditional circles, to connect back to my personal “signature.” The added black semicircle adds to the shapes to create a sort of “C” and the curves create an “S” in order to compose an abstract representation of my initials. One might look at my logo and on first glance, simply see the yin yang, but upon further analysis, one can see the letters and the globe as well.

Audience: A dream of mine has always been to run my own international advertising boutique. Therefore, my audience will be clients and other competitive services.


Design strategy: I feel that my design aptly communicates my message; all three of them. First, there is the notion of balance in the sense that I can succeed at both the creative and managerial aspects of the advertising industry. In addition, the logo resembles a sort of globe on an axis to represent the international span. Lastly my initials and signature five-point star connect back to ME and MY identity. The Century Gothic font is sans serif, has very rounded, symmetrical features, and a modern look to it. I think the typeface and logo are not only a good fit, but keep the consistency with my resume and wordmark too. My stationary was strategically designed with a traditional letter format in mind, as there is space for a greeting, body and a closing.

Style sheet: Stationary name: Century Gothic, 18/21.6, optical kerning Stationary address and email: Century Gothic, 8.5/10.2, metrics kerning, -10 tracking Stationary phone number: Century Gothic, 9/10.8, metrics kerning, -5 tracking Business card back name: Century Gothic, 18.257/21.909, optical kerning Business card contact info: Century Gothic, 10/12, metrics kerning, 0 tracking Business card front name: Century Gothic, Carly-54.588/65.505, Shatzkin-43.67/52.404, optical kerning

Extras: I chose to use only black and white for my main logo, as it is the most versatile and “cheapest” color combination. However, this also means that my logo cold potentially work in any color combination if I so choose. As a simple test, I have added colors to my logo and perhaps someday they will represent the different departments of my agency. Finance, creative services, account services, and production.

Poster Project

Name: Carly Shatzkin

Project: Poster

Date: February 23, 2009

Event and Issue: My event is called “Love, Lost, and What I Wore.”  It consists of a series of readings adapted from Ilene Beckerman’s book and performed by actresses young and old, like America Ferrerra and Blythe Danner. The proceeds go to the philanthropy, Dress for Success, which donates professional attire to underprivileged women and offers them a network of support and career development tools as well.  I chose this particular event because I love performance theater and think that the event itself is incredibly empowering and inspiring.

Visual Message: My visual message is one of femininity, strength, and creativity.  I wanted to use graphics that, when combined, form one greater image t

o represent unity and a common cause.

Audience: This poster is oriented toward women of all ages who support the dreams and aspirations of other women.  They would want to donate to this cause because they recognize the potential success and influence of the female population in the professional world.        

Design Strategy:  My design is very conceptual, but I am hoping that it is apparent to those who view it.  The silhouettes of the women combine to form a zipper, symbolizing cooperation and unification.  The colors I used were black, pink, and purple.  Black because it provides stark contrast for the other colors, and pink and purple because they carry traditionally feminine associations. The text I used was meant to mimic the shape and rounded lines of the silhouettes.  I think that it was rather complimentary and not too gimmicky (the opposite of what I was going for).  The other font I used had a lot of variation in line width and a slightly artistic serif.  Also, the counters are quite round, which I think go well with the contour of the graphics and the font used in my title.  Overall, I am pleased with the visual path my poster encompasses, the hierarchy of information presented, and the layout as a whole. 

Style Sheet

DISPLAY TYPE: JustOldFashioned,12.5/15,  metrics kerning, tracking +7

EVENT TITLE: Gilongo, 69.5/83.4, metrics kerning

EVENT DATE: Gilongo, 27/32.4, metrics kerning

SPEAKERS’ NAMES: JustOldFashioned, 12/14.4, metrics kerning

Extras:  I used pink and purple because they are categorized as feminine colors.  Usually, I would try not to be as cliché, but I think that this event merits their usage, for it is meant to be an empowering performance that celebrates womanhood.  At the same time, this is why I didn’t make the background pink too.  That would have been overkill in my opinion. 

Carly's Resume

Visual Message: I wanted my resume to embody the following three words: professional, modern, and unique.  I think that in addition to the information of my body copy, my sense of color attention to detail allow a prospective employer to see various skill sets that I bring to the table. Besides just basic information, my resume includes an element of design, which is significant for two reasons: 1) My resume might stand apart from the clutter   2) My resume displays a bit of my personality and design aesthetic too.

Audience:  My audience is primarily employers on the creative side of advertising or media production. These individuals make a living by being driven and also innovative.

Design Strategy:  My design communicates my intended message because it is not too simplistic nor is it too overdesigned. I think that my wordmark’s arrangement shows that I have an eye for detail but also a regard clarity and functionality.  In other words, it doesn’t overpower the actual information on my resume but it adds the right amount of personality. The visual path and page hierarchy are defined through my use of line, spacing, and font variation. I chose a sans serif typeface for my wordmark and a serif typeface for my body copy because I wanted to ensure that my information was fully legible.  I think the two work well together and I am pleased at my finished product.