If you’ve ever read any of the books in the “Confessions of a Shopaholic” series, you know more or less what to expect in the movie. But even if you didn’t, the poster can more or less lead you in the right direction.
The poster starts by capturing your attention with the bold red color, which is of course very dominant. In our culture, his color can also represent several facets of this movie. For example, this movie is categorized under drama, which could be predicted based on the color red’s connotation with drama. This color can be closely associated with clothing and accessories because it’s so popular with women choosing what to wear, which is definitely something this movie revolves around, seeing as how the main character is obsessed with shopping. Furthermore, red is a very vibrant and passionate color, not unlike the main character.
The simple lettering in grayscale contrasts with the rest of the poster, but without distracting its audience too much from the picture that basically encompasses the movie. The picture of the girl dressed in what is obviously a carefully-chosen outfit and carrying several shopping bags represents the movie because shopping is her passion.
Also, the “From the best-selling novel” was probably placed in all caps because it is likely to get readers of the series to want to see it. Although this isn’t usually my type of literature/film, I read some of the Shopaholic books one summer, so when I saw this poster, it caught my attention. I am not sure I’m interested in watching the movie, but if I had enjoyed the series more than I did, I probably would’ve chosen to go see the movie, as well.
