Saks Fifth Avenue recently hired Shepard Fairey, the artist known for creating Obama's iconic Hope poster, to design its catalog covers and shopping bags. The campaign is inspired by 1920s Communist propaganda, using bold graphics and a red, white and black color scheme.
“What we do every day, really, is propaganda,” said Terron E. Schaefer, the senior vice president for marketing at Saks.
While I don't think the "propaganda" will be successful in the current economic climate, Fairey's designs make for some eye-catching pop art.
