Event/Issue: My poster was designed to promote the Vera House's "Walk a Mile in Her Shoes" event. The event is national, with different nonprofits hosting it in different cities; in Syracuse the Vera House is the sponsor. The event entails men walking about a mile in women's high-heeled shoes. For the Vera House it marks the beginning of their White Ribbon Campaign, which is a month-long campaign to raise awareness about domestic violence and sexual abuse. I chose this event, because the Vera House is a well-known and respected nonprofit in the local Syracuse area. Also, I think it's important that people be aware of the remaining presence of domestic violence and sexual abuse against women.Visual Message: I hope that the design of my poster immediately catches somone's attention and brings a slight bit of humor to a very serious issue. I hope that the image of a tatooed man in pink heels initially grabs their attention and makes them smile, but that they then realize the serious nature of the event.
Audience: The poster would be placed all around the local Syracuse area. It would be on the campus of SU as well as other local places in Syracuse like Wegmans where there are a lot of adults.
Design Strategy: I hope the design of my poster catches someone's eye as they wonder why a tatooed man is wearing pink heels. I think the image is very humorous but the questions underneath it "Is he tough enough to walk in her shoes?" gives it a more serious tone. It is meant to remind people that there are still too many instances of sexual abuse and domestic violence that occur. It is also meant to empower women by suggesting that an abused women is "tougher" than a strong man (despite his dragon tattoo). I used all capital letters to affirm the urgency of the situation.
