This chapter opened my eyes to typeface as an art form. It was interesting to find that typeface, like any other traditional art form, both influenced and was influenced by our changing society. Fonts were created with a purpose, survived criticism, and began movements.
Having just watched The Office, I was curious to know which font the creators chose for its logo.
In my search I came across WhatTheFont, an online font-recognition system. I uploaded an image of the logo and determined the font to be American Typewriter, which fits the theme of the mockumentary and incidentally goes to show how technology has shaped the art of typeface.
