Name: Carly Shatzkin
Project: Poster
Date: February 23, 2009
Event and Issue: My event is called “Love, Lost, and What I Wore.” It consists of a series of readings adapted from Ilene Beckerman’s book and performed by actresses young and old, like America Ferrerra and Blythe Danner. The proceeds go to the philanthropy, Dress for Success, which donates professional attire to underprivileged women and offers them a network of support and career development tools as well. I chose this particular event because I love performance theater and think that the event itself is incredibly empowering and inspiring.
Visual Message: My visual message is one of femininity, strength, and creativity. I wanted to use graphics that, when combined, form one greater image t
o represent unity and a common cause.
Audience: This poster is oriented toward women of all ages who support the dreams and aspirations of other women. They would want to donate to this cause because they recognize the potential success and influence of the female population in the professional world.
Design Strategy: My design is very conceptual, but I am hoping that it is apparent to those who view it. The silhouettes of the women combine to form a zipper, symbolizing cooperation and unification. The colors I used were black, pink, and purple. Black because it provides stark contrast for the other colors, and pink and purple because they carry traditionally feminine associations. The text I used was meant to mimic the shape and rounded lines of the silhouettes. I think that it was rather complimentary and not too gimmicky (the opposite of what I was going for). The other font I used had a lot of variation in line width and a slightly artistic serif. Also, the counters are quite round, which I think go well with the contour of the graphics and the font used in my title. Overall, I am pleased with the visual path my poster encompasses, the hierarchy of information presented, and the layout as a whole.
Style Sheet
DISPLAY TYPE: JustOldFashioned,12.5/15, metrics kerning, tracking +7
EVENT TITLE: Gilongo, 69.5/83.4, metrics kerning
EVENT DATE: Gilongo, 27/32.4, metrics kerning
SPEAKERS’ NAMES: JustOldFashioned, 12/14.4, metrics kerning
Extras: I used pink and purple because they are categorized as feminine colors. Usually, I would try not to be as cliché, but I think that this event merits their usage, for it is meant to be an empowering performance that celebrates womanhood. At the same time, this is why I didn’t make the background pink too. That would have been overkill in my opinion.
3 comments:
I really like the concept of this idea: it's clever and uses color and design to display femininity and the importance of this event. The zipper was a good choice because it's original and using the women as the background catches the eye. great job!
Your poster is very eye catching and I like your use of color. I like how your chose to focus on the zipper rather than just clothes in general. It has the dual meanings of connecting women and zipping up the problem faced by underprivileged people. Very nice job!!!
This is awesome. I think that it gets the point out very well, and draw the target audience in with the color choice and it's contrast to the black background.
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