Visual message: My visual aesthetic favors modernity and clean lines… but with a twist. This is one of the reasons I chose to work with simple, basic shapes and simple sans serif fonts for my identity system. The yin yang connotes balance, but I wanted to alter it slightly to make it my own. This is why I added the stars instead of the traditional circles, to connect back to my personal “signature.” The added black semicircle adds to the shapes to create a sort of “C” and the curves create an “S” in order to compose an abstract representation of my initials. One might look at my logo and on first glance, simply see the yin yang, but upon further analysis, one can see the letters and the globe as well.
Audience: A dream of mine has always been to run my own international advertising boutique. Therefore, my audience will be clients and other competitive services.
Design strategy: I feel that my design aptly communicates my message; all three of them. First, there is the notion of balance in the sense that I can succeed at both the creative and managerial aspects of the advertising industry. In addition, the logo resembles a sort of globe on an axis to represent the international span. Lastly my initials and signature five-point star connect back to ME and MY identity. The Century Gothic font is sans serif, has very rounded, symmetrical features, and a modern look to it. I think the typeface and logo are not only a good fit, but keep the consistency with my resume and wordmark too. My stationary was strategically designed with a traditional letter format in mind, as there is space for a greeting, body and a closing.
Style sheet: Stationary name: Century Gothic, 18/21.6, optical kerning Stationary address and email: Century Gothic, 8.5/10.2, metrics kerning, -10 tracking Stationary phone number: Century Gothic, 9/10.8, metrics kerning, -5 tracking Business card back name: Century Gothic, 18.257/21.909, optical kerning Business card contact info: Century Gothic, 10/12, metrics kerning, 0 tracking Business card front name: Century Gothic, Carly-54.588/65.505, Shatzkin-43.67/52.404, optical kerning
Extras: I chose to use only black and white for my main logo, as it is the most versatile and “cheapest” color combination. However, this also means that my logo cold potentially work in any color combination if I so choose. As a simple test, I have added colors to my logo and perhaps someday they will represent the different departments of my agency. Finance, creative services, account services, and production.
5 comments:
This is definitely one of my favorite logos I've seen on the blog; the extra thick black line around the white half of the symbol really adds something to it and makes it your own, as do the stars (as opposed to typical circles). I'm also a big fan of the fact that you can alter the colors according to the logo's purpose. I hadn't noticed the correlation between the symbol and your initials; it's subtle enough to not be obnoxious, and like the other two aspects I mentioned before, it makes it your own. Marvelous; well done, you.
This is awesome. I love the colors and design. It's so fun yet sophisticated! Great Job!
I absolutely love your business card. I like your whole logo system, but I think that the business card stands out and is very unique. The symbol itself is very distinctive, especially with the stars. But adding the thick C around the symbol and then the S in the color divide on the back is very genius, representing your initials.
I agree with what Alex said, it is very fun yet sophisticated. It is more than just a fun design, you can tell there was a lot of thought behind it.
I really like this logo because you utilize color and black and white. The business card is my favorite part because you used ying yang sign without using the logo
I love your design due to the fact that you can change the colors! I think that is such a cool part of your design, because it gives you so much flexibility in the future of being able to use certain colors in certain circumstances. I love the linking to your initials it is subtle enough to be really cool when you realize it and still professional. I think this is a great logo system and the use of color is perfect!
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