Resume

Visual Message

In my resume, I tried to convey a simple and professional look. I wanted all of the information to be easy to read and have clear sections. I thought that the wordmark was catchy and creative and stood out on the page, but it was not too overpowering. The workmark goes well with the rest of the design on the page because it is different enough from the body typeface that they can go well together. As a public relations major, I wanted the resume to be very versatile and fit to many types of employers. I think the two typeface families work well together to do that.

Audience

I am not sure which area of public relations I want to work in yet, so I think this resume will be able to appeal to many different companies. Public relations departments are found everywhere, so I think an attractive but simple look will work for a wide range of employers.

Design Strategy

I wanted the typeface for the wordmark to be one that is different and stands out the page. However, I did not want it to be overpowering. I chose the font for it, Peignot Lt Std, because it had interesting characters. When typing in lowercase, the typeface comes out with uppercase and lowercase letters. I also thought the lowercase “h” was a fun letter that worked well with the “j” from my first name. I wanted to pair this typeface with a simple but flowy looking typeface for the body text. I used Weiss because it did this and was easy to read with a lot of text.

Resume Continued

For some reason the text did not transfer to my post so sorry for having two posts! Here is my rationale:

I intended my resume to have a classic and structured appearance that highlights the activities I have done while showing off my strong personality. The wordmark is the key part to my resume, I decided I wanted to show my feminine and classic side with Sarah. I chose Baskerville a serif font because I wanted my name to resemble a script font. McCarthy is essential to my personality, I wanted it to be bold and be the focus point of my resume. Lastly, Sarah is set in a gray tone because in my opinion there are many Sarahs in the world but only one Sarah McCarthy.

I would like to work in the corporate Public Relations sector and ultimately work in a New York City practice. This resume would be acceptable because it is classic but is also bold and different just like the corporate world of the city.

I think my visual message is represented well in the resume through its design. The key part to my resume is my full name so therefore it has the largest font size and at the top of the page. I wanted my positions to be bold to showcase my experience and the rest is background information. The font of the information is copperplate a sans serif font because it is easy to read and more modern than a serif type. I also placed my education at the bottom but made it bold because it is important to let a future employer know I am a student of the S.I. Newhouse School of Public Communications of Syracuse University. The last part of the resume is my contact information after they read my qualifications my contact information will be right there.

Alexandria Denti resume & rationale post

Alexandria Rae Denti 

Wordmark & Resume Project 

February 4, 2009 

Visual Message       

  It was a necessity that my resume was classy and clean, two adjectives I feel represent  my personality. My resume is extremely legible and not chaotic whatsoever and this is  what I was aiming for. My wordmark is simple yet powerful. I used a shade of gray for my  last name to contrast the black and create more of a subtle feel for the eye. I continued  to use some gray throughout the body to stay consistent and deemphasize information that  is not necessary to read. I want a prospective employer to feel at ease while reading my  resume and I believe I created that feel with the use of white space and legible fonts. 

Audience 

My resume will be sent out to public relations agencies and companies specifically  targeted towards entertainment. I wanted to create something modern and professional,  which is part of the entertainment industry. 

Design Strategy 

When I began designing my resume, I knew I wanted a clean cut and simple design. I choose  a san serif font for my wordmark to give my first and last name clean edges and a modern  feel. However, I mixed gray and black with uppercase and lowercase letters to give my  wordmark dimension and some contrast. My final wordmark creates natural lines, which  helped me easily place text in the body. I continued to use a san serif font throughout  the body to keep the text looking simple and easy to read. I sought to create a resume  that looked professional, classy, and simple yet powerful. 

Style Sheet 

Wordmark: First: ITC Franklin Gothic Std. medium, 40/48, metrics kerning, tracking 0 Last: ITC Franklin Gothic Std. demi, 40/48, metrics kerning, tracking 0 Address & Email: Cronos Pro Light Display, 8/9.6, metrics kerning, tracking 0 Section Headers: Cronos Pro Light Display Italic, 12/14.4, metrics kerning, tracking 0 Body Text: ITC Franklin Gothic Std book, 10/12, metrics kerning, tracking 0 City & State:  ITC Franklin Goth Std book Italic, FIX Document Grid Top Margin: 7p8 Bottom Margin: 6p11 Left Header Margin: 4p8.5 Right Header Margin: 7p5 Left Body Margin: 7p10.75 Right Body Margin: 11p4

Katie Welsh's Resume

Visual Message:
My resumé is designed in a way to project my professionalism and organization to my potential employer. The wordmark is not too elaborate so it emphasizes my name, but not in a distracting way. The various shades of grey used on the page give the resumé dimension, and repeating the font from the wordmark in the section headings pulls the different areas together. The fonts are easily read and not distracting from the information I’m trying to convey to a potential employer.

Audience:
This resumé was meant for employers in the newspaper or magazine industries and is organized that way. The legibility and lack of overly creative type styles will allow me to use it for potential psychology employers as well.

Design Strategy:
The word mark is large enough so that it immediately grabs the employer’s attention at the top left corner. The type used for the wordmark (Bauer Bodoni Std 1) is one that is commonly associated with magazines so it connects on that level. The text font is Book Antiqua, which complements the wordmark because it is easily read in the large quantity that it is used. Neither typeface is script, or another type of informal type so they work well together on the resumé.

Resume--Katie McInerney

Rationale

Audience: This resume would be sent out to the management side of an advertising agency or the marketing department of a graphic design company. It could also be used to apply to in-house positions in a larger company in the advertising department.
Visual message: With my resume, I hope to communicate my knowledge of design and my ability to be creative along with my experience and skills. I feel that having a background in design will be an asset for my career path, which is advertising management. My wordmark complements the rest of my resume with its bold font; it connects with the body text titles. In addition, I connect the sans serif Gill Sans in the title by using the same font for section headers. It combines the sleekness of a sans serif with the stately feeling of a serif font to produce a resume that is both creative and eye-catching as well as sleek and simple, with only a little bit of fanciness. I want to express my ability to organize information, which would hopefully reflect to them my ability to manage advertising accounts, however I also want to show that I can be creative and have knowledge of design so I can communicate with the creative team in regards to advertising.
Design strategy: My name in the wordmark stands out because of the bold font, which I hope will help employers recall my name quickly. The wordmark allows me to line up the body text with one vertical gray line and many invisible lines that help to keep the document looking organized. I chose the typeface for the wordmark and section headers with the intent of making my resume look modern and clean, with a bit of an edge, something I feel is necessary in the advertising world. For the body text and contact information, I went with a serif font to emphasize my managing skills and demonstrate that I am able to be professional. I feel they complement each other because they have two different tones, a clean edge and a professional aspect, and I am able to express two different things, which was my goal. In advertising, you want to be ahead of the trend and aware of your audience, and I feel these both express my ability to do that.

Resume Posting MacAvoy

Project Rationale:

Visual Message:

Through the design of my resumé I wanted to convey myself as an organized and creative individual. The primary purpose of my wordmark was to illustrate my creativity and capture a sense of my character. The use of grey and black in my wordmark conveys my multidimensional qualities, while the Bauhaus font stresses my contemporary style. The use of lines in my wordmark plays with the body copy and helps guide the reader down my resumé. I incorporated the use of line in my resumé to illustrate my unwavering determination and commitment to personal excellence. My resumé has a professional tone while staying creative.

Audience:

I think that my resumé is versatile enough to be sent to a variety of different employers. My primary employment targets, however, are public relations, marketing and advertising firms.

Design Strategy:

My design incorporates elements of simplicity, modernity, and creativity that communicate a message of professionalism and ingenuity to my audience. Initially, the wordmark is striking due to its mix of line, Bauhaus font, and two-tone. Within the scope of hierarchy it makes my name the most pronounced thing on the page and gives the reader a visual guide, via the lines, down the resumé. For this project I chose to combine the Bauhaus typeface for my wordmark and the Calibri typeface for my body copy because they are both sans-serif and do not detract from one another. The Bauhaus is very pronounced and draws the reader’s attention, while the Calibri is a very readable and rather neutral typeface that allows the Bauhaus to stand out. Ultimately, I wanted to make my resumé easy to read and professional.