In my resume, I tried to convey a simple and professional look. I wanted all of the information to be easy to read and have clear sections. I thought that the wordmark was catchy and creative and stood out on the page, but it was not too overpowering. The workmark goes well with the rest of the design on the page because it is different enough from the body typeface that they can go well together. As a public relations major, I wanted the resume to be very versatile and fit to many types of employers. I think the two typeface families work well together to do that.
I am not sure which area of public relations I want to work in yet, so I think this resume will be able to appeal to many different companies. Public relations departments are found everywhere, so I think an attractive but simple look will work for a wide range of employers.
I wanted the typeface for the wordmark to be one that is different and stands out the page. However, I did not want it to be overpowering. I chose the font for it, Peignot Lt Std, because it had interesting characters. When typing in lowercase, the typeface comes out with uppercase and lowercase letters. I also thought the lowercase “h” was a fun letter that worked well with the “j” from my first name. I wanted to pair this typeface with a simple but flowy looking typeface for the body text. I used Weiss because it did this and was easy to read with a lot of text.
3 comments:
I like this one a lot. I find myself liking a lot of wordmarks, but when I try to read the name I realize it's not that clear. But I definitely read your name first and then went back and noticed the artsy stuff you did with the j and h.
Another thing I noticed is that some of the interesting wordmarks are so big or dark that they're the only thing on the page you want to look at. On this resume, however, the thin font in the word mark doesn't distract from the content of the resume.
I like your choice of font and how the j fits inside the h. The vertical line and the line coming from the y frame the page really well, too.
The thing I like most about your resume is the way that you used the thin line coming off of the "y." Because the font you chose had such different stroke widths, it felt like it was natural, coming straight from the y. It provided a continuity between the thin strokes in your name, and that is what caught my eye first-the way you were able to connect them. In addition, making the contact information flow from the baseline of the text also provides a lot of structure and continuity. You didn't go overboard with the body text font either, and that sort of subdued yet classic feeling of a serif mixes really nicely with the wordmark font.
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