Searching on the web for new logos, I found that The New York Times decided that there should be an alternative Super Bowl logo this year. The chosen one was a cartoon-like design by Stefan Bucher.
"The Super Bowl audience is stagnant. Any logo designed for the current target will not increase viewership. For the Super Bowl to thrive we need to tap new audiences. To this end I've designed a logo to engage the highly energetic, vigorously monetized and entirely underserved nerd segment of the viewing public by connecting the N.F.L. experience with a few of their cultural touchstones," said Bucher.
One of the cultural icons that Bucher is referring to is probably the ∑ symbol, which not only denotes the sum of a set of variables, but more importantly (in this context, at least), stands for Greek life, which is currently extremely popular among college kids (a prime audience for the Super Bowl). He might also have meant the chemistry symbol since the ones that appear in the logo represent the testosterone molecule, something connected to “manliness” and thus, “manly” sports and their respective events, such as the Super Bowl. Similarly, the triangles at the bottom represent team logos. Also, the barcode might stand for our society's ubiquitous consumerism, which is well apparent in the Super Bowl's association with advertisement. Moreover, you can take a look at the slogan in antiquated font—which could stand for something the Super Bowl definitely is—a tradition.
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