Type Type Type

Ever since I joined my high school yearbook, I realized the importance of typography. Different fonts can insinuate completely different images, even if the discrepancies between the two are minor. A font says a lot about a design, ad, or image; often, it defines them.

The first two images I’m putting up illustrate serif fonts. The first phrase is written in Times New Roman, and the latter is in Minion Pro. Times is unoriginal, conventional, and normal. Minion looks mostly the same, but has a seemingly greater sophistication than Times. These subtle differences had the ability to change the entire feel of our yearbooks (and ultimately, designs on the whole). Thus, I can only imagine how varied a tone can change when using completely different looking fonts.

I adore the intro to the most recent version of Casino Royale. I've attached it here because every aspect of the credits works so well together, including the type. That video, among others (including ones like that Kanye video posted below) inspired me to design that way for various school projects.

I love type//typography. It’s an amazing way to express the tone and message of a design. What if Harry Potter had been written like so?

The whole Medieval look doesn't really suit the cover even though it could be argued that the style is the same. No, we (Harry Potter readers) grew up with the US title design of Harry Potter and most happen to find it completely appropriate.

Type is so easy to analyze, yet so difficult to master.
Hopefully by the end of this class, we will all have a better grasp on the typography phenomena.