Letter Reading

I never really thought of fonts or typefaces as something that writers and designers put so much thought in to decide which one to use. It was not something that struck me as something that someone put the time in to carefully select a certain font. Since we are exposed to it constantly and are surrounded by fonts, it is not something we tend to think of often. However, after reading this section specifically on letter, it has made me realize a lot more. Not only are the type of fonts important, but they also have a large history of how they have evolved over time. I thought it was interesting how designers were so extreme as to think that at times the alphabet was "gross and immoral" and therefore they looked to times such as the Renaissance and the Middle Ages to find "pure and uncorrupted letterforms." Just reading about the importance of the changing of the style of letters was all really surprising to see.

Even though I have never really thought about the thought process behind a designer's work and the fonts they use, now, it makes a lot of sense and seems very logical. Lupton said that the designer's goal is to find a match between a style of letters and the specific situation at hand and the body of content. This makes perfect sense. The designers wants his or her work to have the correct connection between the typefaces and the graphic made. A applicable type face will add to the meaning of the graphic and enhance its meaning for the viewer.

I thought of how this is true in real examples such as the Coca-Cola logo. The typeface the designer chose is script, very flowly and curvy. It relates to the product because since it is a bevarage, a font like this one portrays what the product is. There are drops of water around the writing and with the letters all attached, the whole graphic comes together and relates really well.

The connection between the typeface and design is now something that I see is very common and extremely important.