Sprite just launched a new logo, which to me seems like a waste of resources. Yes, the new logo is a little more creative and the colors are brighter and more alive, but I think the logo, which keeps the same color scheme and lemon lime symbol to dot the "i" won't be very noticeable to consumers. The starburst around the words attracts a little more attention from the viewer, but not enough to make them stop and think "wow, I need a sprite."
The similarity in font, color, and general appearance of the logos fails to draw much of my attention.
Pepsi soda also recently launched a new logo and again I am not thoroughly impressed by the result. The new symbol looks more like a sail boat's sail, and I think the lack of symmetry compared to the old symbol throws off the viewer. Neither soda is
changing the contents of the can so I don't see how a chan
ge in the basic makeup of the logo of the designs will help sell the product. Both old and new logos are legible, easy to understand, and easy to place with the product so it confuses me why the corporations felt it necessary for the changes.
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