Here they are. All forty-three of them. On the surface there represent forty-three different Super Bowl games- but is that really where it ends? If football is your thing perhaps you have a few of these logos stuffed in your drawers on tee-shirts, sweatshirts, hats, or even a pair of gloves. Looking back these seem to be just a collection of logos that you may not seem such a big deal. But after their initial release graphic designers across the country would analyze down to the last stroke everything about these chosen logos. A closer look at the logos through the years though shows how closely they can mirror what the country as a whole is feeling. During the 1970s the logos has more serifs and were more decorative mirroring the disco lifestyle that many people were living. The 1980s mostly incorporated red, white, and blue, mirroring the patriotism that was present during the Cold-War era. Then in the 1990s there is a clear change in the quality and sophistication of the logos as technology increased and the Internet exploded. The logo used for the 2002 Super Bowl was actually changed after the 9/11 terrorist attacks to mirror everyone increased sense of patriotism and to highlight how united the country felt at that time. The logo became an outline of the United States filled in to look like a flag. The original logo just wouldn't have felt right. It was a celebratory party-themed New Orleans logo and during our country's time of healing it would not have been appropriate. Whether or not your a huge football fan chances are you may at some point on Sunday tune in even if it's just to catch a minute or two of the game (or check out a few commercials.) That's what makes the Super Bowl different, tons of non-football fans (such as myself) find themselves at Super Bowl parties and are suddenly part of the biggest game of the year of a sport they know nothing about (nor really care to learn.) Suddenly they're part of the experience too and so whatever logo is designed needs to mean as much to them as it does to a season-ticket holder who stands in the cold with his belly painted the colors of his favorite team! Next years logo will be revealed after the game on Sunday. Our country is supposedly entering a time of great change - so what could be next for the logo? How could all this great change be reflected in a tiny logo design?
1 comment:
I think the superbowl logos are very interesting once you really look at them. I never noticed things like the US outline and flag design after the 9/11 attacks. I think its cool how the NFL reflects the beliefs of the country at the time.
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