This chapter opened my eyes to typeface as an art form. It was interesting to find that typeface, like any other traditional art form, both influenced and was influenced by our changing society. Fonts were created with a purpose, survived criticism, and began movements.
Having just watched The Office, I was curious to know which font the creators chose for its logo.
In my search I came across WhatTheFont, an online font-recognition system. I uploaded an image of the logo and determined the font to be American Typewriter, which fits the theme of the mockumentary and incidentally goes to show how technology has shaped the art of typeface.
1 comment:
I think that the typeface used in The Office logo is perfectly suited. The text looks as if it was typed on a typewriter or a business computer. In fact, I believe that in some commercials, the words are even typed out letter by letter. I think it just goes to show how there really is an aspect of symbolism to typography that goes unnoticed. We form associations with images, words, and fonts that help us to make sense of what we interact with. If the Office logo were perhaps in a blocky sans serif type face, I might think it was a reality show similar to The Apprentice. If it was in a fancy schmancy scripted font I might think it was a soap opera about office romance. However, it is in fact a mockumentary about an average office with average people doing hilarious, but generally average, things. Therefore, the typography fits nicely with its subject and the logo makes sense in multiple dimensions.
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