Event & Issue
I didn’t want my event to be complicated or have a difficult concept to understand. I chose to design for an American Red Cross Blood Drive—these local drives happen every week in some cities. I wanted a universal event that has maintained a widespread impact for many years.
Visual Message
My poster is mainly abstract—there are no people, the images are simple, and I’ve attempted to use them to showcase the words on the poster. I wanted to show that a few drops of blood really affect lives—the whole cliché “one person makes a difference” idea. The Red Cross boasts that a single donation can save three lives.
Audience
I’ve directed my poster to those who ‘fear the needle’ when giving blood in attempt to give them incentive to just do it (Hence my invented phrase/tagline: A pinch from you means the world to them). Thus, I would probably direct my poster to a generally younger audience, perhaps those between the ages of 16 and 27.
Design Strategy
At first glance, I want my poster to catch attention because of the massive white space that alienates but amplifies the red drops of blood and the outlined heart. Once a person sees my poster, they can see it a variety of ways. If you start at the top, the drops lead you down through the heart to the Red Cross, and straight down to my call to action, “GIVE BLOOD.” You can start at my call to action and lead to the
top while stopping to quickly read my tagline. I used the same font throughout my poster to maintain consistency. The message I tried to deliver does not lie within the text, as I wanted my audience to interpret the poster in their own personal way and to be moved by it by their own accord.
Extra
In terms of color, I use varied opacities of a deep red that I developed myself in Illustrator. Upon printing, the heart looked much darker than it showed on screen, so I had to alter the on screen appearance for a better-printed version of my poster.
3 comments:
I think your poster is very cute and to the point. The drops of blood are even cute and the way in which you tie the Red Cross in is good. I may be completely missing this, but I don't really understand the purpose of the heart, other than a source that pumps blood? Maybe that is it and I am just oblivious.
The use of color is really well done. Bold colors are complemented with more muted colors and you change the opacity of the blood drops to convey depth and difference.
I think you chose an excellent font that looks perfect with the poster. Your use of white space is done appropriately and I like it!
I think you did a great job of taking advantage of the white space in your poster. It is powerful, to the point and visually appealing.
I really like the phrase you made up to advertise the event of your poster. It is catchy, simple and a very creative way to lure people into listening to the point of the poster. I like how it is saying to give blood, but in a more appealing way to the audience. I also think the incorporation of the white space with the simple message is great!
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