Dwiveck Marie Custodio
Project: Poster
02/22/09
Event & Issue:
I chose the Alzheimer’s Association as my non-for-profit organization. Every year, the organization holds “memory walks” across the nation in order to raise money for Alzheimer’s research. I decided to make a poster for the Memory Walk to be held this year in Syracuse.
Visual Message:
My poster should convey a sense of energy; it should stand for something fresh and dynamic.
Audience:
I am directing my poster mainly at high school and college students, as well as people I the beginning years of their careers. These people tend to have the vitality and health needed for events that involve some kind of exercise.
Design Strategy:
My image is a memory disk, which goes along with the idea that we need to help conserve memory (by attending the walk and thus helping raise money for research on Alzheimer’s). I tired to place text on the image in a way that it would replicate a SanDisk. For example, I wrote 100.0K at the bottom (instead of $100,000) because it would resemble the 4.0GB on a memory disk (I also did this because K is also associated with kilometers, which can be associated with walking). I figured a memory disk would resonate with my audience because our generations spend so much time using computers.
I got the Alzheimer’s Association logo and then searched for a similar typeface for the tag line. For the rest of the text, I used more simple typefaces to resemble those used on a memory disk. I also wrote the “Memory Walk” in caps lock because that’s how it appeared on the original SanDisk image and I made “Memory Walk 2009” larger than the rest of the text because it is the event name and it explains what you do at the event. Furthermore, I rotated the letters in “Walk” at different angles to make them seem as if they were walking.
Style sheet:
Tag Line
“Help Conserve Some”—Lucida Calligraphy italic, 39/46.8
“Memory”—Lucida Calligraphy italic 41/49.2
Contact information-- Stone Sans Sem ITC TT semi, 20/24
Location, date, time/“Help us raise over”—Stone Sans Sem ITC TT semi, 21/25.2
“100.0K”—Stone Sans Sem ITC TT semi, 87/104.4
Event title:
“Memory”/“2009”—Stone Sans Sem ITC TT semi, 75/90
“WALK”—ITC Stone Sans Std semiita, 75/90
Extras:
I chose white and different tones of purple because those are the Alzheimer’s Association’s colors. I chose different tones of blue because blue is the color of the SanDisk I was focusing on. I tried to choose relatively bright colors because they are more engaging and are also associated with energy.
Project: Poster
02/22/09
Event & Issue:
I chose the Alzheimer’s Association as my non-for-profit organization. Every year, the organization holds “memory walks” across the nation in order to raise money for Alzheimer’s research. I decided to make a poster for the Memory Walk to be held this year in Syracuse.
Visual Message:
My poster should convey a sense of energy; it should stand for something fresh and dynamic.
Audience:
I am directing my poster mainly at high school and college students, as well as people I the beginning years of their careers. These people tend to have the vitality and health needed for events that involve some kind of exercise.
Design Strategy:
My image is a memory disk, which goes along with the idea that we need to help conserve memory (by attending the walk and thus helping raise money for research on Alzheimer’s). I tired to place text on the image in a way that it would replicate a SanDisk. For example, I wrote 100.0K at the bottom (instead of $100,000) because it would resemble the 4.0GB on a memory disk (I also did this because K is also associated with kilometers, which can be associated with walking). I figured a memory disk would resonate with my audience because our generations spend so much time using computers.
I got the Alzheimer’s Association logo and then searched for a similar typeface for the tag line. For the rest of the text, I used more simple typefaces to resemble those used on a memory disk. I also wrote the “Memory Walk” in caps lock because that’s how it appeared on the original SanDisk image and I made “Memory Walk 2009” larger than the rest of the text because it is the event name and it explains what you do at the event. Furthermore, I rotated the letters in “Walk” at different angles to make them seem as if they were walking.
Style sheet:
Tag Line
“Help Conserve Some”—Lucida Calligraphy italic, 39/46.8
“Memory”—Lucida Calligraphy italic 41/49.2
Contact information-- Stone Sans Sem ITC TT semi, 20/24
Location, date, time/“Help us raise over”—Stone Sans Sem ITC TT semi, 21/25.2
“100.0K”—Stone Sans Sem ITC TT semi, 87/104.4
Event title:
“Memory”/“2009”—Stone Sans Sem ITC TT semi, 75/90
“WALK”—ITC Stone Sans Std semiita, 75/90
Extras:
I chose white and different tones of purple because those are the Alzheimer’s Association’s colors. I chose different tones of blue because blue is the color of the SanDisk I was focusing on. I tried to choose relatively bright colors because they are more engaging and are also associated with energy.
1 comment:
It took me a second to get it, but the memory disk is a cute idea. Very creative!
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