Kraft foods just revealed their new corporate logo. Stepping away from their classic all bold capital lettered KRAFT in blue with a red boundary, the new logo is in lower case says "kraft foods" and underneath in small font italicized says "make today delicious". Both logos keep the classic navy blue and red coloring, but the new logo ditches the oval shape that boxed in the type. The new font and lack of border looks much more modern, and the addition of a star burst shape with yellow and green included spices up the old logo that everyone knows. The old logo will remain in use on products like mac and cheese boxes because of its great recognition and success, but on all references to the corporation not consumer products the new logo will be in use. I'm glad they kept the old logo on a consumer level because it's patriotic colors and classic look reminds me of the American foods (mac and cheese etc.) that its associated with, and I wouldn't want to see that changed.
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