Confessions of a Shopaholic is one of my favorite novels. I was ecstatic to learn that my favorite novel was turing into a film. Over the past few months, I have been paying attention to commercials, advertisements, posters ect. to promote the movie that came out this week. I came across this Ad recently and automatically was drawn to it. As you can see, the main graphic is a 3d image of a red shopping bag. Instead of the name of the store on the front, it says "CONFESSIONS OF A
SHOPAHOLIC" in all white capital letters. First of all, the typography choice is extremely chic, something that would be found in a fashion magazine. This matches the theme of the movie because it is about fashion, shopping and the good life. The white is a great contrast to the red shopping bag. With SHOPAHOLIC being bolder than the rest of the title, it creates a natural line and your eye follows it straight to the end so you don't miss a letter. Also, where the rope like handle lays against the bag, ISLA FISHER, the main characters name appears. It fits perfectly in between the starting and ending point of the handle. There is also kerning evident in both her first and last name to make it fit between the 2 points.
Overall, I think this Ad is a strong and innovative graphic. If one saw this Ad around, it would definitely garner attention. It certainly reeled me in and captured the theme of the movie. Hopefully I can get to the movies soon to see it!
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