Event & Issue: I designed my poster for AngelRide a bike ride across Connecticut that sponsors the Hole in the Wall Gang Camp. It is a two-day event on May 23 and 24 of this year. All profits of the event will go to the Hole in the Wall, the organization supports seven camps worldwide for children with cancer, HIV, and other life threatening diseases and their siblings. Paul Newman founded the first camp the Hole in the Wall Gang Camp in 1988.
Visual Message: SInce the event is a bike race across the state of Connecticut I wanted to design a tire with the state as the center to make the visual standout and look unique. I also wanted a bold font to make an important tagline to enhance the importance of the event.
Audience: The main audience for this poster would be residents of COnnecticut who enjoy participating in philanthropy and athletic events. The posters would be placed in schools, gyms, and town facilities throughout the state.
Design Strategy: I wanted the font and tire to complement each other and because the tire takes most of the space of the poster I wanted to overlap the font with the tire. I chose Folio Std a bold sans serif because it was a readable font from afar and close up and it was simple and wouldn't clash with my design. To make sure the focus is on a bike ride through Connecticut I made the state a natural green color so it would look earthy and not too abstract. Furthermore because the image is large I wanted the poster to have space I decided to place the event title and information on the bottom left. The information is also aligned with the D of endure in order for the information to not get lost within the design. Lastly, to make the event look important to t he audience I used a deeper red to highlight pain in "Endure the Pain for a Child" to challenge them and get them interested in participating in the event.
Style Sheet: Display type: Folio Std extra bold, 72/86.4, metrics kerning, tracking 0
Event title: Folio Std bold, 24/28.8, metrics kerning, tracking 0
Event Date and Information: olio Std Medium, 18/21.6, metrics kerning, tracking 0
Website: Folio Std extra bold, 18/21.6, metrics kerning, tracking 0
Extra: I also wanted the color scheme of the poster to simple and attractive. The blue background is simple but is much different than a normal white or black background. The blue will catch the attention of the reader if it is placed next to a normal poster. The earthy green I used for the state complements the blue and matches nicely with the green found in the logo. Meanwhile the white font is more visible than a black font and in order to use red for pain I did not want to risk using another colored font because it would lose the simplicity of the design strategy.
Event & Issue: I designed my poster for AngelRide a bike ride across Connecticut that sponsors the Hole in the Wall Gang Camp. It is a two-day event on May 23 and 24 of this year. All profits of the event will go to the Hole in the Wall, the organization supports seven camps worldwide for children with cancer, HIV, and other life threatening diseases and their siblings. Paul Newman founded the first camp the Hole in the Wall Gang Camp in 1988.Visual Message: SInce the event is a bike race across the state of Connecticut I wanted to design a tire with the state as the center to make the visual standout and look unique. I also wanted a bold font to make an important tagline to enhance the importance of the event.
Audience: The main audience for this poster would be residents of COnnecticut who enjoy participating in philanthropy and athletic events. The posters would be placed in schools, gyms, and town facilities throughout the state.
Design Strategy: I wanted the font and tire to complement each other and because the tire takes most of the space of the poster I wanted to overlap the font with the tire. I chose Folio Std a bold sans serif because it was a readable font from afar and close up and it was simple and wouldn't clash with my design. To make sure the focus is on a bike ride through Connecticut I made the state a natural green color so it would look earthy and not too abstract. Furthermore because the image is large I wanted the poster to have space I decided to place the event title and information on the bottom left. The information is also aligned with the D of endure in order for the information to not get lost within the design. Lastly, to make the event look important to t he audience I used a deeper red to highlight pain in "Endure the Pain for a Child" to challenge them and get them interested in participating in the event.
Style Sheet: Display type: Folio Std extra bold, 72/86.4, metrics kerning, tracking 0
Event title: Folio Std bold, 24/28.8, metrics kerning, tracking 0
Event Date and Information: olio Std Medium, 18/21.6, metrics kerning, tracking 0
Website: Folio Std extra bold, 18/21.6, metrics kerning, tracking 0
Extra: I also wanted the color scheme of the poster to simple and attractive. The blue background is simple but is much different than a normal white or black background. The blue will catch the attention of the reader if it is placed next to a normal poster. The earthy green I used for the state complements the blue and matches nicely with the green found in the logo. Meanwhile the white font is more visible than a black font and in order to use red for pain I did not want to risk using another colored font because it would lose the simplicity of the design strategy.
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