After everything is cleared away, it reads: "HOLY MOLY WE ARE IN ISREAL, ROLLY POLLY CALL ME ISHMAEL". Only when the user rolls over the words does it reveal a menu. [In this picture my cursor is on HOLY, which turns into NEWS/TOUR.]
Although the site is interactive, it has a lot of creative interference. The dragging of objects can become a chore once the novelty wears off. The rhyme/rollover menu can also be confusing, and the faded font is hard to read.
The scattered objects create a lot of noise, but there's some order in the chaos. The pink spaceship at the top center of the page cannot be moved, and it forms a line of continuation with the text. The proximity of the words in a column tells the user it's a menu.
–BONUS–
Media culture today is fast-paced with an instant gratification mindset. "Distracted readers safeguard their time and prize function over form" (Lupton 76). Users have a short attention span and want to keep clicking.
Future display content will cater to an impatient audience. Gone are the days of lengthy flash intros. [Does anyone else hate those? I always click skip.] Designs will have to be straightforward and easily navigable. Short bodies of text – lists, headlines, navigation bars, tags and blurbs – will be preferred over ambiguous icons because text is more specific, more understandable, and is also searchable.
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