Event and Issue
I designed a poster for an event held by the Make a Wish Foundation called Walk For Wishes-Pancakes and Pajamas. This year will be the fifth annual walk to be held on Saturday, March 14 at 9:30 a.m. Teams and individuals can participate in a 5-k walk, 5-k run or 1-mile family fun walk. There are two very appealing parts to this event. One is that there is a pancake breakfast at the time of registration at 8 a.m. and two you can wear your pajamas with sneakers. The event will take place at the Steele Indian School located on 200 East Indian Road in Pheonix, AZ.
Visual Message
Through my poster, I intended to convey that making a difference is very easy. In Walk For Wishes, one can just roll out of bed, eat free pancakes then participate in the walk. Food is as a very appealing aspect for many individuals so I decided to make the pancakes the dominant visual.
Audience
This poster would appear in schools and family places around the area of the event. Kids would be
attracted to the aspect of walking in their pajamas and the pancake breakfast prior. Also, these type of events are good chances for families to spend quality time together and bond.
Design Strategy
Originally, the dominant visual of the poster was going to be a pair of pajamas. Then I realized that food is one of the most appealing things to individuals so I designed a large stack of pancakes as the focal point of the poster. I thought the pancakes would appeal to the eye and the person reading the poster. Also, the slogan “Making a difference was never this SWEET” stands out because the typography is very clean and large. Great emphasis is placed on SWEET because it is in capital letters and more bold than the rest of the typography. Sweet also refers to the perks of the event being the pancakes and the fact you can walk in your pajamas. The typography “Pancakes and Pajamas” is in more of a decorative font and not as clean as the rest. I wanted the phase to look more magical, like the typography of Walt Disney. The reason I did this is because after this event enough money will be raised to grant a few
children their last wishes and Disney Land is also about making dreams come true.
2 comments:
My favorite part of this poster is the light blue you chose. Once I read your rationale about Disneyland, the color seemed to fit in even more, which really seems to solidify your meaning behind the poster. Also, the graphic is sort of cartoonish; its clear you aren't trying to make it really serious, which fits in with the event--pancakes and pajamas. I really like this poster; its simple and you get the point across in an eye-catching way. Nice job.
I really like the way you did the pancakes. The cartoony way without all of the details make it really interesting and grabs the viewers attention. great job!
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