I have always loved my initials, AD, and have always wrote them out in many ways. Through my logo and stationary set, I wished to convey a sleek and sophisticated demonstration of my personality. Not only is music my passion, but I wish to work in the entertainment industry. Therefore, I found a music note that looked like a “D” and made that the focal point and main image of my logo. I choose to work mainly with black and white because those are the prime colors of the entertainment industry. I used red because it is bold and vibrant which is similar to my personality. Also, red is a great contrast color to black and white.
Audience
I designed this logo and stationary set mainly to send out to companies having to deal with entertainment and music. However, the music note has a lot to do with my personality so It can also be personal stationary.
Design Strategy
I want the audience to understand who I am when they look at this logo and stationary set. Therefore, I choose to work with very modern and creative designs to create a simple yet sophisticated feel. When you first look at my logo, you will initially see a music note, but in a flash see the initials “AD.” For the “A” I choose a font that was more decorative to match the music note so I choose Ariadne St. Roman. I didn’t
really vary the designs on the three pieces, I stuck with the logo and the single music note in the shape of the “D” yet alternated the colors
Extras
I wanted to stick with a very simple and chic design so I choose to work mainly with black and white and throw in a vibrant red for contrast. Overall, I believe red, black and white to be modern and sophisticated and bring a very professional feel to the table.



3 comments:
Using the music note as a "D" is a really clever and cute idea. The colors red, black and white were good choices, but I'm wondering why you chose purple (is it purple?) for the back of the business card.
I agree. I really like your design because it's simple and classy and it really drew me in. But I feel like the back of your business card really clashes with everything else. Maybe you could make it black, or the same shade as the faded musical note on your stationery.
I really like the way you linked a personal interest of yours, music, into your design in a really subtle way. It still looks really professional but it has a hint of your personality. It allows you to use it cards for various things. I also really like the back of you business card and the "D" on the front of your envelope. It really demonstrates a perfect balance between using your personal interests but keeping it professional enough to actually get use out of ! Great Jog!
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