Visual MessageWith my logo and stationery system, I want to convey a clean, professional tone without coming off as uptight. I intend the honeycomb to represent my personality as naturally sweet and wholesome. It should also communicate some aspects of my field, public relations. The honeycomb portrays the infrastructure of networks that are built through PR. It also conveys the interconnectedness that is essential to PR and the teamwork needed to create a successful product.
Audience
My logo is intended to be versatile for use in everyday letter writing as well as professional correspondence. The honeycomb reflects my personality for use as personal stationery with friends and family, and it also alludes to PR for use with business associates.
Design Strategy
The visual of my logo initially has a literal translation – sweet and earthy. I designed it in 3D to make it come off the page, but I also softened the look by rounding the corners of the geometric shapes because it started to have a scientific vibe. I pulled one of the honeycomb cells to the side to show that each hexagon is a component of a larger network, which is an important aspect of PR. The shapes fit together like puzzle pieces to form relationships that work together to build a beneficial product. The border reinforces this concept with a hexagon print and serves as an accent to my stationery. I chose ITC Avant Garde Gothic Std as my font for it’s clean and modern look. It also has a slight roundness that matches the geometry of the honeycomb. I made my last name bold to make it stand out as well. Paired with my logo, ITC Avant Garde Gothic Std conveys a professional, yet fresh and youthful feel.
Sources and Influences
I was inspired by one of the early logo ideas for GATHER, a project designed for data capture and reporting. I found it on the company’s blog along with a couple of other mockups.
http://gatherdata.files.wordpress.com/2008/04/honeycomb.jpg
Extras
I chose to use the obvious color for honeycomb, not only to make the icon recognizable, but also to represent who I am. The gold color is eye-catching and conveys my sunny personality. It also tells where I come from – “The Golden State” of California. The rich brown serves as an accent and creates depth. I used turquoise for my text because it's a fun contrast to the orangey gold of my logo and it really makes it pop.
1 comment:
When this one was presented in class I thought it was one of the best ones. It's professional looking, and has the solid, geometric look of a real logo. I think the message behind it of bees making connections like public relations is perfect. Even without that explanation of the bees and PR, I immediately thought of things coming together through the simplicity of the logo. Great job!
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