Dwiveck Marie Custodio
Project: Logo System
03/05/08
Visual Message:
I designed a personal logo that has much more to do with who I am than with what I do because I’m still not sure what I want to do. Therefore, the design of my logo should express that I am a writer, but it should also highlight a little of my personality. It should represent energy, happiness, warmth and simplicity.
Audience:
For now, my audience is that of my friends, family, acquaintances, Syracuse University people and prospective employers.
Design Strategy:
I used mostly geometric shapes (triangles, circles, and lines) to create my sun in order to make the design relatively clean and simple. The sun is holding a pen to represent my love for writing. The sun itself should portray warmth, cheerfulness, happiness, and energy. Since “Dwiveck” is a rare name, anyone who knows me instantly thinks of me when they see the name Dwiveck. Because it is an integral part of my identity, I made it bigger and separated it from the rest of my names. My middle name and my two last names are more italicized for contrast.
Style Sheet:
Stationery
• Dwiveck—Kepler Std Regular, 55/66
• MarieCustodioLopez Lucida Handwriting Italian, 21/25.2
• Contact information—Kepler Std Regular, 9.5/11.4
Business Card
• Dwiveck—Kepler Std Regular, 23/27.6
• MarieCustodioLopez—Lucida Handwriting Italian, 14/16.8
• Contact information—Kepler Std Regular, 8/9.6
Envelope
• Name— Lucida Handwriting Italian, 11.5/13.8
• Contact information—Kepler Std Regular, 8.5/10.2
Sources and influences:
Pen: http://blog.miragestudio7.com/wp-content/uploads/2007/07/parker_pen_architect_signature.jpg
Sun: http://peelbooks.com/123_draw_series/73-images/07_04.gif
Extras:
The yellow represents warmth, and both the yellow and the bright pink represent happiness and energy. Also, I changed the colors for the “w,” “r,” “i,” “t,” and “e” in my name so it would spell out the word “write.”
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