Elena's logo

visual message

I wanted my logo to be simple, but clearly convey a distinct idea. I chose to make it look like an Italian gondolier in Venice. With this idea, I wanted to convey a sense of freedom, relaxation, and the culture of Italy. I want my identity system to convey a sense of fun as well. Venice is somewhere that people go to enjoy themselves on vacation and immerse themselves in the culture of a beautiful country. My logo captures this feeling in an uncomplicated way.

audience

Since I did not create my logo and identity system to be used in the business world, the audience is friends, family, and acquaintances to whom I would send letters and mail.

design strategy

The first impression my design makes is a sense of enjoyment and fun. Some who look at my logo may not get the reference to Venice and gondolas at first glance, but I feel that it is a recognizable image that most will pick up on. Venice has a certain image in people’s minds, and I wanted to capture that in my logo and design. I chose to incorporate Venice and Italy in my logo because it represents my heritage; my family is all from Italy. I have also traveled to Italy in Venice and fell in love with the country; I even plan to study abroad there. I feel like my logo represents me and my interests well. The fonts I chose are simple and complement my logo without competing. I called out my name by using color and boldness throughout all three pieces. In my design, I have my logo plus another impression of a gondola. I chose to add the second image to reinforce the idea of Venice and add interest to the business card and envelope.

sources and influences

My influence for my logo was not from a specific picture, but from the memories I have from traveling to Venice. I have included a few images off the internet in my folder to illustrate what I have seen.

extras

The color I used in my logo design is very important to the image I am trying to convey. The colors that gondoliers in Venice wear are red, black, and white, and almost always with stripes in some way or another. This is why I chose to make the E (from my name) black and white striped with a red scarf, to mimic how the gondoliers dress.