If you’ve ever read any of the books in the “Confessions of a Shopaholic” series, you know more or less what to expect in the movie. But even if you didn’t, the poster can more or less lead you in the right direction.
The poster starts by capturing your attention with the bold red color, which is of course very dominant. In our culture, his color can also represent several facets of this movie. For example, this movie is categorized under drama, which could be predicted based on the color red’s connotation with drama. This color can be closely associated with clothing and accessories because it’s so popular with women choosing what to wear, which is definitely something this movie revolves around, seeing as how the main character is obsessed with shopping. Furthermore, red is a very vibrant and passionate color, not unlike the main character.
The simple lettering in grayscale contrasts with the rest of the poster, but without distracting its audience too much from the picture that basically encompasses the movie. The picture of the girl dressed in what is obviously a carefully-chosen outfit and carrying several shopping bags represents the movie because shopping is her passion.
Also, the “From the best-selling novel” was probably placed in all caps because it is likely to get readers of the series to want to see it. Although this isn’t usually my type of literature/film, I read some of the Shopaholic books one summer, so when I saw this poster, it caught my attention. I am not sure I’m interested in watching the movie, but if I had enjoyed the series more than I did, I probably would’ve chosen to go see the movie, as well.
4 comments:
They way that they made this movie poster into a life size shopping bag is really cool and very creative. I think it works really well with the movie and definitely conveys the right message fore the movie.
They way that they made this movie poster into a life size shopping bag is really cool and very creative. I think it works really well with the movie and definitely conveys the right message fore the movie.
I definitely agree with your analysis of the use of the color red. Red is a very vibrant, flashy and standoutish color that it fits well with the main topic and character of this movie. From what I have seen in the previews and heard via word out mouth, Isla Fisher's character seems to stand out in the crowd. The use of color in the poster advertisement as well as the size of that shopping bag definitely provide accurate symbolism for what is to come on screen.
Gabi
I agree that this advertisement is very clear about who their target audience is and what the movie is about. What also caught my attention is that the type face of the movie title and subtitle is very similar to that of Sex and the City. Although I haven't read to books and have no knowledge about what the movie is about, the type face alone said New York City, women and fashion, just because of the popularity, and my personal love for Sex and the City.
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