The Cooper Union for the Advancement of Science and Art is comprised of the Irwin S. Chanin School of Architecture, the Albert Nerken School of Engineering and the School of Art of New York is one of the most prestigious and selective program in the country. For its 150th anniversary the program hired Stephen Doyle an alumnus to redesign its logo. Doyle decided to make a three-dimensional shape showcasing the abreviation of C U.
When comparing the old and new logo, I think Doyle has done a great job of modernizing the logo because it stands out with color and its 3-dimensional shape is something unique and different. The older logo is hard to understand and just looks like its composed of pieces of a pie. It is also outdated, the logo clearly looks like its from the seventies with the awful orange outline and color. A school that teaches prestigious engineers, architects, and artists needs to pay attention to the times and its logo should show that they pay attention to detail and the new age. I think Doyle used the concept of the school to make a unique logo that works well with the program.
2 comments:
I love this new logo, personally. I think the colors work really well together. They are not too bright nor do they overpower or clash with each other. I admire the modernity of the new logo and how the designer was able to incorporate the school's initials. I think that the use of perspective makes the viewer do more work in order to understand it. This is ultimately a good thing though, for the longer one spends trying to negotiate with the image, the more attention is paid to the advertisement or entity with the logo on it.
I definitely prefer the new logo. The colors make it stand out. I know at least in my case, the first one would not have caught my attention at all--it's too dull. The 3D shape works for it as well, and it seems to depict the word Cooper in a way that the other one wouldn't have. I agree that the first one looks antiquated and that due to the school's connection to architecture and engineering should, it should be more modern and try to make an impact on today's students.
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