Event and IssueThe event I choose is called “Hope on the Slopes.” It is an event held a Greek Peak, a local ski resort in Syracuse. People sign up to ski or snowboard for this event, like a ski-a-thon. Participants raise money through donations and fundraising. All proceeds go to the American Cancer Association. This is the 4th annual Hope on the Slopes at Greek Peak. Other locations around the country also hold this event.
Visual Message
I wanted to convey that this is a fun event to participate in and it’s for a good cause. The poster catches people’s eyes and sets a tone for excitement.
Audience
This poster would be found in stores, schools, coffee shops and other highly frequented places around the Greek Peak area. Also, it would be at the ski resort.
Design Strategy
The color of my poster catches the viewers eye right off the bat. I used red in order to draw the viewer to the name of the event. I made “Hope on the Slopes” look like the bottom of the snowboard, and used a font that is similar to what is on the bottom of a Burton snowboard. I wanted to be simply in my design, and not have too much information in the call to action. I think this makes it more likely that someone will read the entire thing and get the entire message. The call to action imitates the slope of the hill. I wanted the poster to look like a fun and exciting event, which is why I used a snowboarder doing a trick. I also used color to convey excitement.
3 comments:
I really like the contrast between the red type and the blue background. Putting the event title on the bottom of the board was a good idea since snowboards typically have writing/graphics on them. The silhouette of the person jumping creates a sense of movement that engages the viewer, too. Great job.
This is very eye-catching. All the shapes are very simple and the colors are bright. This looks really professional, and it definitely conveys a fun event. I think making the slogan red was a good decision because it draws the eye there immediately, so the reader understands that it's not just a poster for a Ski Club or something.
I agree with what my classmates have to say. I love the use of space and forming a mountain by using closure and contrasting the blue background. I also like how the snowboard stands out and works well with the silouhette you traced.
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