Visual message
I wanted to demonstrate a sort of professional creativity. I tried to accomplish this by making the body of my resume a serif font, and add a small flare to it through the curvier accent font. I tried to showcase my experience and consistent interest in similar fields of study. I guess I would call it ‘conventionalism with personality.’ At least that’s definitely what I tried to achieve.
Audience
My audiences for this resume would be for ad agencies (and smaller creative boutiques), corporate firms in their creative and marketing departments, and magazine/television network companies.
Design Strategy
I wanted to show versatility. I also wanted a message that illustrated an ability to adapt to a current situation and add a special twist to it. Therefore I picked Perpetua as my main font, a serif font but more interesting than Times. It also represents my professional tone. My mildly decorative font is Zapfino and I hope it keeps the resume from being too boring or unexciting. My name takes up the entirety of the top of the page because a lot of people need to see it a few times before they remember it. I’ve also put my last name in 50% opacity—it’s in capitals, but my first name definitely needs to stand out in a way. Finally, I’ve put my initials at the bottom left of my resume to complete the look of it rather than to fill white space.
Hope you like it!
1 comment:
The font you chose for your wordmark definitely sets the tone for the entire piece; it's both creative and professional, which is an important dynamic for a resumé. I also think the little "AM" at the bottom was an interesting and beneficial addition. It works well with the flow of the text.
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