Event and Issue:
I designed my poster for the Battle of the High School Marching Bands. All the proceeds from this event are donated to the VH1 Save the Music Foundation. This non-profit organization uses the funds to restore music education to public schools, and raise awareness about the importance of music in the life of a child. The event is held in the Home Depot Center in Los Angeles. The national finalists compete in a "Southern Show Style" competition where they are judged on music quality, showmanship, and difficulty.
Visual Message:
My poster conveys a musical and upbeat message that is meant to capture the attention of potential event goers. The duality of the yellow and purple reflects the flamboyance of marching band uniforms, while the trumpet reflects the type of music being played , and the "Sound the Horn" text alludes to competition.
Audience:
The primary audience for this poster is marching band enthusiasts, families with high school students, and music educators in the Los Angeles community.
Design Strategy:
My design communicates the visual message to the audience by illustrating music in action. Looking at the poster, the reader is immediately attracted to either the trumpet or "Sound the Horn"first. If they are attracted to the trumpet first, they follow the marching music notes around the text and down the poster into the event title and information. If the "Sound the Horn" text catches their eyes first, they will be immediately drawn to the trumpet, and subsequently follow the stream of music notes around the text and down to the event information. Visually, the first impression the poster makes is that it is advertising something music related. The detailed trace of the trumpet shows that this event is clearly defined, but the smudgy music notes allude to the fact that the participants are high school students and not marching professionals. The way the notes march around the text also alludes to the activities going on at this event. The trumpet also provides a visual boundary to the line the body copy up against. The text furthers the message of the poster by sharing some resemblance to the music notes. Both are very thick and portray the youthful atmosphere of the event. This similarity reinforces the concept that this is a musical event being performed by high school students.
Extras:
In using color in my design I wanted to keep it very simple and very clean. I chose yellow and purple because of their complimentary properties, connection to southern style marching band uniforms, and relationship with the city of LA. I used white as the color for my text to make it stand out visually and make the reading simple for the reader. Using yellow also allowed me to have a very traditional looking trumpet. This helps the reader more easily identify with the poster.
I chose to use the trumpet for this poster because of its direct connection with the Save the Music Foundation. Their logo incorporates a trumpet and I wanted this to cross over into the poster.
Did anyone else have to type their rationale into this blog?
2 comments:
I really like your poster. I think that the color combo, with Purple and Yellow being complementary colors, was really interesting. I liked even more that you changed them to a darker gold and darker purple so it wasn't completely in your face.
The part I liked most about your poster is your reasoning behind everything you did. Before I read the rationale, I looked at the poster. Your attention to detail with the editing of the trumpet and making the notes sort of glistening brings the poster up a notch. Then, I read the rationale. The way you explained that they were high school students, not professionals, is deep. You added a deeper meaning to your poster, which shows how much thought you put into it.
You are also right about the way your eye is drawn up. I was drawn to the trumpet first, and the music notes led me to the words. Nice job!
I really like the design of your poster. To me, the large image of the trumpet jumps out to me first and I am immediately drawn in. It obviously relevant to the event and also makes the poster very vibrant and colorful. I like how the music notes come out of the trumpet in the same color and curve around the outside of the text. This makes everything seem very coherent and attached. I definitely like the color combination you used as well, because the yellow of the trumpet is the brassy color that I automatically associate with band. The purple is clearly a great color to pair with the yellows you used. Great job!
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