Every now and then a low-budget film with unknown actors comes from behind and gives all the major movies with the big-namers - a run for their money during awards season. This season's example is "Slumdog Millionaire." It was a huge hit at the Golden Globes - and after that everyone has been talking about it and whether or not it's a "shoe-in" for Best Picture at the Oscars. Recently, it's child stars and their salaries and continued poor living conditions despite the success of the movie have even made headlines. The movie in general seems to be a topic of discussion across a range of subject areas.
This encouraged me to look up the movie's poster and I was immediately intrigued by the use of color. This past week we've talked about the use of color and the poster used to promote the video is based heavily on the use of color. Sometimes too much color makes a poster seem "busy" and can be distracting or even tiring to look at - but in this instance it makes it interesting and pulls you in.
The combination of colors highlights the images of the two actors. It also helps to create a sense of urgency and a race against time. The girl running if so much lighter than the other images and pops out at you. Also the colors streamed across the poster create a sense of movement by showing what seems to be a glare - perhaps through a window or something. Then you see the profile of the boy in the background with the use of color highlighting different aspects of his face.
Also the two most prominent colors on the poster are yellow and purple, which after this weeks class seems to make sense. As we learned these two colors are opposites and thus create a sense of balance when they're used together.
I also really like the way that everything is centered on the page, but the girl and boy are different sizes and facing different directions. The boys nose point you down the the line of color which then points you over to the girls face. The girls face then draws you down her body and toward the question that appears toward the bottom of the page. Even though there is a lot going on on the poster it is easy to understand and read.
I've yet to see the film, but the poster has definitely made the film seem as interesting as the reviews suggest!
3 comments:
I agree that the color pulls you in. The images are chaotic, but it a good way. The blurred colors and the running girl make me feel like I'm in the middle of all the movement.
I agree with you on the color, also it looks like they played off the "Who Wants to be a Millionaire" question syle at the bottom of the page, its funny how certain shapes and type are so culturally linked.
The color is absolutely amazing. For someone who has seen the movie, the colors on this Ad truly represent the tone throughout the movie. The movie is chaotic, fast, intriguing and has you sitting at the edge of your seat waiting for the next scene. The bright colors in contrast of the black background is chaotic, yet sums up the movie. Seeing this ad just makes me want to see the movie again.
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