The orange one is the old one, which I think is hard to read and would only be recognizable, if the viewer were familiar with the logo to begin with. The second is much clearer, obviously because it says under the shape, 'thecooperunion.'
The new Cooper Union logo does a great job marketing to potential college student because of it's youthful color choices and modern geometric shape. The geometric composition alludes to the specialty of the school, which is architecture and engineering. The school also offers design and art focused tracts, which mixed colors in the overlapping shapes probably represents.
I also think the designers did a great job in making this logo look urban and youthful. I think that without 'thecooperunion' this design would fit in on an LRG t-shirt--
These are all LRG designs, and I think the new Cooper Union logo fits right in.
Here's some of the new apparel the school is selling.
This logo might also do well on a rack at American Apparel.
To sum it up I the Cooper Union has done an awesome job catering to a youthful urban crowd, while maintaining a relevant geometric design.
2 comments:
This is really cool that a school is incorporating these types of graphic design ideas for their logo. Not only are they updating themselves, they are also marketing themselves to the types of students they want. To me, it seems like they are looking for creative, interesting, intellectual and unique students; well thats what I feel from the logo anyways. This school actually seems really awesome and I feel like their campaign is going to be successful. They are fitting in with style trends of today (nice examples, by the way) so it seems less like a school, and more like a brand. Which, I guess, is their goal in the end, right? To create an image? Anyways, I would buy that shirt! Nice job!
I definitely agree that it is a catchy, creative logo. I do think it is a bit overwhelming and very artsy to be a university's logo, but then again since it is an art and architecture school, it does make sense. It's interesting how it seems like they are making a whole brand out of their school now because of the new, flashy logo. Connecting it to the urban feel of its location is a great idea.
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