Bond No.9 is a perfume brand that is located in New York City. The scents are inspired by the various neighborhoods and associations with them. For example, Central Park is fresh and floral while Park Avenue is more clean and sophisticated. The scents certainly speak for themselves, but not right away. Our eyes see the bottles before they can smell the perfume. This is why the job of a graphic designer is so important. They must convey a visual message that gives the viewer information about the product and also evoke emotions from the customer so that they can establish brand equity. As one may see, each bottle clearly captures its area's feel and spirit.
Recently, the company held a promotion for individuals to produce a bottle design for their newest scent, Brooklyn. The winning designer was promised actual production and sale of their vision. The new design plays on color, typography, and placement, comprising a very fitting and fun image. It is quirky and artsy, which from a New Yorker's point of view, makes sense to me as an appropriate description. Recently, Andy Warhol has even inspired and designed some bottles himself. They have a classic pop art feel but also fit the image that Bond No.9 maintains as a brand.
3 comments:
I really like this idea because they capture the essence of the perfume with both the words and the visuals. As soon as I saw the Brooklyn one, I associated it with Brooklyn--before actually reading it. The graffiti-like style made it very easy to understand. Also, the bright colors did a fantastic of capturing my attention.
These bottles are really well designed. They capture the 'feel' of NYC really well. I've never heard of this brand, but I was even drawn to your post because the bottles are so unique. The bottles remind me of Urban Decay makeup because they use bright colors and an urban, boldly designed style to convey their brand.
I'm assuming their number one goal in this design was originality and uniqueness, because they certainly achieved that. I'm generally a fan of what they did, especially with the graffiti-like print on the bottle. The only problem I could see with it is the fact that the design seems to be really isolating: I think people will either really love it or completely hate it. I happen to be in the former category, though.
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