Introduction To The Graphic Arts GRA217.2a

Magazine identity and readership:
My magazine is intended to reach a young female audience around the ages of 18-25. It is the type of magazine to compete with Allure, Cosmo, and Glamour. It focuses on fashion, dating tips, healthy living advice, and some celebrity gossip, but it is not a tabloid magazine like People or OK.

Magazine Visual Identity:
My magazine it intended to be colorful and fun. The bright colors of the cover and funny teasers are meant to draw the audiences’ attention and leave them wanting more. The colors and pictures used in the feature are also meant to intrigue the reader and keep hold of their interest.

Article Visual Identity:
The article was meant to follow the fun feminine theme created by the magazine cover. The pictures were chosen because of their bright colors and visual appeal. The feature spread, with the car, was chosen because it gave me the country hometown theme found in Taylor Swift’s music. The title and type used for the title are joined by the “h” and “s” which forms them as a unit brings the two words together even though they are written in different fonts.

Article Design Strategy:
My design fits with the theme established by my magazine because it is colorful and fun, but still presents the article in a classic easily read format. The first spread uses a serif and script font playing against each other in the title. The yellow coloring of the type was brought from the dress Taylor is wearing in the image. The body text in the second spread was chosen because of its feminine feel, which fits in with the magazine theme. The serif font used in the title spread is also pulled through to the sidebar and drop cap. The yellow color, and an orange color from the dress Taylor is wearing unify the two spreads. The brown color from the rust on the car also is pulled through onto the second spread the sidebar story. The unification of type and color on the two spreads creates a cohesive feel that brings them together as one unit. The musical note used to dot the “i” in the title also pulls in the music theme that runs throughout the article.

Style Sheet:
Opening Spread Headline: Bulmer MT Std, 181.565/217.878, metrics, tracking 0
Opening spread headline( therapy): Caflisch Script Pro, 126.133/151.359, metrics, tracking 0
Opening spread text: Bulmer MT Std., 24/28.8, metrics, tracking 0
Jump Spread drop cap: Bulmer MT Std., 94.05/112.86, metrics, tracking 0
Photo captions: ITC Berkeley Oldstyle Std., 9/20.518, metrics, tracking 0
Pull Quote: Caflisch Script Pro 24/20.518, metrics, tracking 0
Photo Credits: ITC Berkeley Oldstyle Std., 5/6, metrics, tracking 0
Body Text: ITC Berkeley Oldstyle Std., 9.5/11.4, metrics, tracking 0
Sidebar Title: Bulmer MT Std., 30/36, metrics, tracking 0
Year titles in sidebar: Myriad Pro, 18/21.6, metrics tracking 0
Sidebar text: Myriad Pro, 12/14.4, metrics, tracking 0
Folios: ITC Berkeley Oldstyle Std., 18/21.6, metrics, tracking 0
Cover title: Cochin 165.17/198.21, metrics, tracking 0
Teaser 1: Stone Sans ITC TT Bold, 36/43.2, metrics, tracking 0
Teaser 1 subtext: Stone Sans ITC TT Bold, 14/16.8, metrics, tracking 0
Teaser 3: Stone Sans ITC TT Bold, 18/18, metrics, tracking 0
Teaser 4: Stone Sans ITC TT Bold, 18.18, metrics, tracking 0
Teaser 6: Stone Sans ITC TT Bold, 21.52/16.14, metrics, tracking 0
Teaser 2: Bodoni Svty Two ITC TT, 18/18, metrics, tracking 0
Teaser 5: Bodoni Svty Two ITC TT, 18/18, metrics, tracking 0
Month/Year: Bodoni Svty Two ITC TT, 10/18, metrics, tracking 0

Document Grid:
I used a margin 4p0 from the top and 5p0 from the bottom to make up for the gravity switch the eye makes. I kept the left and right margins at the standard 3p0 because I wanted to have new margins to create a new look but didn’t want to sacrifice being able to fit the article on the pages. I chose to have three columns per page because I thought it worked well with the size of the images and layout of the text. It wasn’t too many columns that would make the eye move back and forth too quickly but it was broken up so the pages didn’t look like they were filled with text.

Sources:
Jump-spread picture #2: http://www.celebrity-pictures.ca/Celebrities/Taylor-Swift/Taylor-Swift-1156701.jpg
Jump-spread picture #1: http://www.deshow.net/d/file/celebrity/2009-03/10a408170e2a4b238d886836d6da12d0.jpg
Opening spread picture: http://www3.allaroundphilly.com/blogs/delcotimes/ryanl/uploaded_images/taylorswift-774450.jpg
Cover image: http://www.entertainmentedge.com.au/images/TaylorSwiftPromo0012008.jpg
Guitar image: http://www.graphicshunt.com/tags/1/guitars.htm
Music note image: http://www.freewebs.com/toetoex/joe-Musical_Note-small.jpg
Bar code: http://www.ptsoft.com/ennouncements/2005/September/barcode.jpg

Extras: The colors used throughout the two spreads was taken from the main image used on the opening spread. The colors pull the two spreads together and make the pages one cohesive unit that works together to tell a story.