Magazine Identity and Readership
My magazine, titled Florida Ball, is intended to be a sports magazine that focuses on high school, collegiate, and professional sports and athletes in the state of Florida. It is a relatively new magazine that is trying to cash in on the niche audience of Florida sports enthusiasts. Its primary contents are athlete profiles, game previews, and features on special sporting events. The magazine’s intended readership is primarily male between the ages of 15 to 60, but it is available for any Florida sports enthusiast.
Magazine Visual Identity
Visually I wanted this magazine to be an entertaining read, but I wanted it to portray sports seriously. Given the large demographic of the audience the magazine had to be easy to read and appealing to the eye. I am seeking a tone that mixes light-hearted entertainment with a die-hard passion for Southern sports.
Article Visual Identity
In constructing the visual identity of my article I wanted to portray Tim Tebow as unstoppable force who is going to break all sorts of records during his senior season. I did this by minimizing white space and alternating color. I believe this strategy helps give the feel that nothing gets past Tebow (minimal white space) and that he is such a versatile athlete (alternating color) as a passer and rusher.
Article Design Strategy
My design communicates my message to my audience through bold type, repetition of color, and large images. The initial impression made by the feature spread is surprise in the sense that it catches you off guard. I wanted the bold declaration of the title to reflect a Tebow stiff arm, and the callouts in the deck to foretell the future of his senior season. I chose the image I did for the feature because it shows my subject in motion and command, and his eyes lead directly to the title. The type complements the title by seeming immovable. Tebow Time is here and it is not going anywhere basically. I chose the type I did for the deck because of its readability and contrast to the title text. I use both types in my jump spread, where the title type calls attention to rest points in my story as drop caps, and the deck type is used as a pull quote. Repeating these types, as well as color and use of line, in my jump spread help to make the design look more unified.
Document Grid
For my design I decided to build a grid with six columns per page, with each column having a width of 6p8. This set up offered the flexibility I needed to make my design look cohesive as I altered between one column, two column, and three column text boxes. My margins are 5p8 on the top and 6p5 on the bottom with my left and right margins set at 3p0. These large top and bottom margins allow me to run my orange and blue stripes through the jump spread comfortably, and the short side margins give my text room to breathe without being too condensed.
Sources
Feature Spread Image: http://media.photobucket.com/image/tebow%20passing/gbabie2/2002/passing.jpg
Jump Spread Image 1:
http://www.jacksonville.com/tu-online/stories/100308%20/%20col_339728367.shtml
Jump Spread Image 2:
http://www.blogger.com/www.blog.newsok.com/sportsmedia/2009/01/12/sooners-lose-to-jesus
Extras
In using color in my design I wanted to keep with the primary colors of the Gator logo (blue, white, and orange). Using these colors I wanted to emphasize that Tebow is returning to the University of Florida and that these are going to be his colors for one more year. Thankfully the colors are complimentary and naturally work well together.
My magazine, titled Florida Ball, is intended to be a sports magazine that focuses on high school, collegiate, and professional sports and athletes in the state of Florida. It is a relatively new magazine that is trying to cash in on the niche audience of Florida sports enthusiasts. Its primary contents are athlete profiles, game previews, and features on special sporting events. The magazine’s intended readership is primarily male between the ages of 15 to 60, but it is available for any Florida sports enthusiast.
Magazine Visual Identity
Visually I wanted this magazine to be an entertaining read, but I wanted it to portray sports seriously. Given the large demographic of the audience the magazine had to be easy to read and appealing to the eye. I am seeking a tone that mixes light-hearted entertainment with a die-hard passion for Southern sports.
Article Visual Identity
In constructing the visual identity of my article I wanted to portray Tim Tebow as unstoppable force who is going to break all sorts of records during his senior season. I did this by minimizing white space and alternating color. I believe this strategy helps give the feel that nothing gets past Tebow (minimal white space) and that he is such a versatile athlete (alternating color) as a passer and rusher.
Article Design Strategy
My design communicates my message to my audience through bold type, repetition of color, and large images. The initial impression made by the feature spread is surprise in the sense that it catches you off guard. I wanted the bold declaration of the title to reflect a Tebow stiff arm, and the callouts in the deck to foretell the future of his senior season. I chose the image I did for the feature because it shows my subject in motion and command, and his eyes lead directly to the title. The type complements the title by seeming immovable. Tebow Time is here and it is not going anywhere basically. I chose the type I did for the deck because of its readability and contrast to the title text. I use both types in my jump spread, where the title type calls attention to rest points in my story as drop caps, and the deck type is used as a pull quote. Repeating these types, as well as color and use of line, in my jump spread help to make the design look more unified.
Document Grid
For my design I decided to build a grid with six columns per page, with each column having a width of 6p8. This set up offered the flexibility I needed to make my design look cohesive as I altered between one column, two column, and three column text boxes. My margins are 5p8 on the top and 6p5 on the bottom with my left and right margins set at 3p0. These large top and bottom margins allow me to run my orange and blue stripes through the jump spread comfortably, and the short side margins give my text room to breathe without being too condensed.
Sources
Feature Spread Image: http://media.photobucket.com/image/tebow%20passing/gbabie2/2002/passing.jpg
Jump Spread Image 1:
http://www.jacksonville.com/tu-online/stories/100308%20/%20col_339728367.shtml
Jump Spread Image 2:
http://www.blogger.com/www.blog.newsok.com/sportsmedia/2009/01/12/sooners-lose-to-jesus
Extras
In using color in my design I wanted to keep with the primary colors of the Gator logo (blue, white, and orange). Using these colors I wanted to emphasize that Tebow is returning to the University of Florida and that these are going to be his colors for one more year. Thankfully the colors are complimentary and naturally work well together.
3 comments:
I really really like yours. The color scheme is great and i think that the pictures blend so well with the article. The side bar is great as well and the font works too. If you don't mind, I would make one suggestion - I love the look of the big pull quote on the first page of the jump spread, but I feel like the story should start before someone reads a quote.
But seriously, great job!
Your project is great! I really like the continuity that you kept throughout the entire spread. Between colors, linear motifs, and a the tone, you did a wonderful job at maintaining consistency and flow. The images work well with your layout and the fonts are appropriate. I think that it does feel very sporty and spirited, and addresses your target audience. Job well done!
I really like how you used the color scheme and the patterns throughout the feature spread and the jump spread. I also did a sports magazine and I think you did a great job of using catchy images and a consistent color scheme. Nice!
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