Personally, I found it visually appealing because it was so colorful and because I prefer the new typeface (even though the “very campaign could’ve been confusing because it might be too broad). However, while I think it would probably be very appropriate for a new company or even a company whose logo was somewhat similar, I feel it would have been disastrous for Verizon. The new image would have been too different, and the change, too radical. I think people wouldn’t have associated it with Verizon and, thus, it would not have worked.
5 comments:
This is hilarious. I think that making a company playful, or giving it any distinguishing personalty is an excellent PR technique. Playing with the logo is definitely a good strategy because it represents the entire company, and it's what people interact, and thus react, to first when they're on the website, watching a commercial, etc.
I thought the new logo was very weak. Putting the company name in a cloud made it seem like service on Verizon would be a little hazy and that you would probably lose calls. I think their current logo is an icon in our culture and I would advise them to not stray far from it.
I love corporate April Fools jokes, and as soon as I saw that logo I had a feeling it couldn't be entirely serious...not in today's fast-paced, super-competitive communications network world. It was WAY too "kiddy" and "poofy" to be legit; there's no trace of seriousness or respectability in a bright, bubbly red cloud, and those are the qualities Verizon is supposed to demonstrate. As an April Fools joke, though, it works well to loosen up the company's image and make it seem more "human," as someone already said.
Great gag. :)
I think this whole Verizon change is such a joke. Not only do I think it is visually unappealing, but a bad concept. The idea of calling it an April Fools joke to I guess test out their new branding idea is clever, however I hope they got the message that it doesn't work. The thinness of the font and font choice isn't strong; it doesn't look sturdy or reliable, more so frail and weak.
Yeah it was clearly a joke, but I'm glad they did it. They showcase a different side to the company, which is strategic because none of it is real. So just because of a pretend logo that's a joke, they show the world that they are fun and exciting and modern. It's cool.
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