Magazine Identity & Readership:
The magazine I designed is meant to be a forerunner in cinematic news and general entertainment interest. It focuses on movie premieres, actors of all genres, and information regarding directors and film processes. I intended for it to be rather well-known, hence the reason the title of the magazine can be hidden behind Anthony Hopkin’s head and still be recognized.
Magazine Visual Identity:
The cover and spreads are supposed to convey a sense of modernism with a hint of “virtual” appeal, meaning that it would be read by people who know the technical terms of film distribution and the like. It’s not concerned with actors covered in the tabloids; visually I portray this with large images featuring older celebrities and Oscar-winners.
Article Visual Identity:
I added in images I created with Illustrator because it gave the article a sense of individualism. It’s not just a collection of screencaps, it is an analysis of a number of movies and the commonalities they share. Creating the images myself also gives it a modernist feel. The dominant image in the feature spread is a combination of two images, one of Bruce and one of Alan, that I [attempted to] manipulate to seem like one large picture. I don't know if that worked or not.
Article Design Strategy:
The feature spread is meant to look professional. The actors I included would be recognized by any film buff, so I highlighted their celebrity status by having them be the only visual on the second page. The feature spread is permeated by a constant use of cyan tones, which makes it feel less “in your face” and more informational, of sorts. I used the same text throughout the magazine, Helvetica Neue, because it is bold, professional, and one of the easiest fonts to read, and it also manages to hold to my modernist theme. Lastly, I included small greenish boxes to highlight important text as a way of adding a bit of spice to an otherwise totalitarian-looking spread. This method of highlighting keeps with the geometrical feel of the magazine.
Style Sheet:
Cover Headline: Helvetica Neue, 160/192, metric kerning, tracking -55
Cover Teaser: Helvetica Neue, 72/86.4, tracking 0
Opening Spread Headline: Helvetica Neue, 140/168, optical kerning, tracking -50
Helvetica Neue, 90/108, tracking -50
Jump Spread Pull Quote: Helvetica Neue, 13.5/16.2, tracking 0
1 comment:
This is so cool. i love the animation on the jump spread. The illustrations are similar in tone to photographs so it all has a coherence that reads well. I also like the front page and the concept behind the magazine. Awesome.
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