Denti Magazine Project

Magazine identity and readership

My magazine is chic, sophisticated and flirty. I designed it intending for young women 

into celebrities, music, and the latest gossip to pick it up and read it. Personally, 

these are always the kind of magazines I pick up and I wanted to create something that 

Intrigues me because I knew it would make me more passionate about the design.

Magazine visual identity

I intended to convey a magazine that was chic, organized, simple yet girly and appealing 

to the eye. I designed the magazine for my intended audience of young, hip women. The 

images, typography, colors and layout were all chosen to create a consistent design that 

would give off a flirty and fun feel.

Article visual identity

I choose this article to show the transformation of an all-American girl into a glamorous 

superstar. I was able to pull quotes from the article to highlight that Underwood is 

still an all-American girl and heart and fame didn’t change her that drastically. The 

article also helped choose more glamorous pictures to highlight the transformation and 

show the contrast.

Article design strategy

My design is simple, yet has a lot of character. When you first look at the feature 

spread, you notice the strong image placed on a black background and the color of the 

typography, for it was pulled out of the image. The feature spread just feels cohesive 

and the title has a lot of dimension with a contrast in size, placement and color. When 

you move into the jump spread, the same kind of glamorous and serious images appear, 

which are consistent with the main image on the feature spread. The same colors appear 

however the gold is a little darker in the jump spread. I was very consistent throughout 

with typography and color.

Document Grid

I choose to stick with two columns because it created a more sophisticated and organized 

feel. I think having two columns makes it so much easier to read.  I lowered my top 

margin because I wanted more space at the top of the magazine. With my particular design 

I didn’t want so much space in between each column. It looks a lot more cohesive with 

less space.

Extras

Before I had any idea as to what my design was going to look like, I found my main 

picture for my feature spread. I pulled the colors out of Carries hair and lips and made 

them either darker or lighter. The colors made the design so much more cohesive and 

natural looking. I purposely found images in which Carrie was wearing white and her face 

was serious. It just added to the flow of the spreads and the sophisticated, yet flirty 

and fun feeling I wanted to create.