The importance of package design

Package Design can help prevent common Branding Mistakes

This article is emphasizing the importance of developing an overall package design strategy to communicate the proper message and setting their products aside from others. Therefore, companies should be revitalizing the graphics and packaging of their products through developing an overall design strategy.

 Nowadays, advertising and marketing alone cannot make a product sell. The marketing and advertising gets consumers to go out and look for products, but if the design and packaging are not appealing, the consumers are less likely to buy the product. Design is crucial to the consumer’s final decision. Consequently, the graphic design and packaging is crucial to cost, revenue and profit a company makes.

 The article describes the key components of package design as brand and sub-brand identities, package design, architecture, segmentation, imagery and brand communication. There should be consistency among these components leading to packaging that will enable consumers to connect to the brands. Color is also key to brand communication.

 I agree with the article that packaging and design are crucial to success. Today, most companies are starting to revamp the graphic design of their brands making them more modern and connectable.