Magazine Identity & Readership
My magazine “Serendipity” is inspired by females in there 20s and 30s and designed to give fashion, relationship, and health advice and celebrity interviews. The focus of the publication is to give advice in order to survive life and a magazine that is fun and relaxing. It gives tips on ordinary obstacles in life and insight that females need to make it through the month. My ideal reader would be a female college or graduate student who is into the entertainment industry, celebrating their youth, and going through the challenges of maturing into an adult.
Magazine Visual Identity
My magazine is based on vibrant colors and images. Images need to catch the reader’s eye and the color schemes have to complement each other and be feminine. The fonts used are bold but easy to read and use simple colors because the backdrops and pictures are usually bright and I don’t want the look of the magazine to look tacky or too overwhelming.
Article Visual Identity
I wanted to use Katherine Heigl for my article because I think she represents the identity of my magazine and she captures a young free look to complement the visual identity I wanted for the magazine. I wanted the article to be easy to read but bright so I used color and close up images of Heigl and fonts that were simple but bold. When designing the article I aimed to make it look classy but not boring.
Article Design Identity
The bright colored pictures capture the attention of the reader and I used the most colorful image in the feature spread to get the audience to read the article. The title of the feature spread is fun and I used three different fonts to get attention. The Italic Gazette gave a feminine touch but I used a bold version of Frutiger and a yellow to make the word charmed stand out and complement Heigl’s blonde hair.
I used similar colors and fonts within the jump spread so the article did not clash. The pink color of the interview questions and the drop cap are the same color as the title of the article and also derive from Heigl’s lip color. The sidebar is also a faded version of the yellow used in the word charmed.
Cover Headline:
Copperplate Gothic Bold, 72/86.4, metrics kerning, tracking 0
Cover Teasers: Frutiger LT Std 95 Ultra Black, 32/38.4, metrics kerning, tracking 0
Opening Spread:
The Life of: Gazette LT Std Bold, 70/84, -18 kerning, tracking 0
Charmed: Frutiger LT Std 95 Ultra Black, 72/86.4, metrics kerning, tracking 0
Katherine: Gazette LT Std, Italic, 72/86.4, metrics kerning, tracking 0
Opening deck: Gazette LT Std, 10/12, metrics kerning, tracking 0
Jump Spread Pull Quote: Minion Pro Bold, 20/24, metrics kerning, tracking 0
Sidebar Title: Frutiger LT Std 95 Ultra Black, 20/24, metrics kerning, tracking 0
Sidebar font: Frutiger LT Std 45 light, 8.5/10.2, metrics kerning, tracking 0
Document Grid
I decided to use a two-column grid system because the article would be easy to read and the images I used took up more space. A three-column grid system would look crowded and a two-column grid fits the visual identity better because it gives more space. The margins were set to 3p10 because it gave room for text but also made the margins wider to create a sense of space.
Sources
All images were found by a Google search that took me to this website:
http://top-angels.blogspot.com/2008/06/katherine-heigl.html
3 comments:
Your project turned out well! I like that you used bright colors because it fits well with that particular actress's image. I had a little qualm with the placement of the teasers on your cover though. Some are center justified while others are right justified, and placed awkwardly on the page. I also wish you had treated the type a bit differently in your sidebar, perhaps with its layout or font itself. Otherwise, I like your point of view and you seem to have a very clear, defined one which is definitely conveyed! YAY!!!
The design is great along with the images. It tells a great story and really shows Katherine Heigl's personality.
I like the placement of the photos in your jump spread. I especially like how the large image takes up an entire column and splits the page vertically. You handled the overlap of the drop cap nicely as well.
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